Sarah Dorsten
Lead Product Designer
I’m at my best when the product direction is still taking shape. I work out what we need to make, give the team something concrete to react to, and stay with it through implementation.
I build prototypes to think things through. Trying something often tells us more than talking about it.
I currently lead product design on client projects through Ample. Before that, I spent three years designing products through The Ashley Group for Kinetic, P&G’s Always You, Fig, and other teams.
Kinetic
Case studyInternet plans and checkout, made clearer.
Through The Ashley Group
King’s Hammer
Case studyOne connected experience for a national network of soccer clubs.
Through Ample
Pulse
Case studyAI drafts the weekly update. People decide what gets published.
Sole product designer
More work
Fig
Get the appDesigned a multi-profile scanning experience so one barcode could answer for everyone in a household.
Through The Ashley Group
Worldpay
Live siteTurned a dense global payments report into a responsive, scroll-led digital experience.
Through Ample
Kids Club
Live siteReorganized the experience around the questions parents need answered before they trust a church with their child.
Through Ample
P&G Always You
Designed period tracking that did not force false certainty when the data was incomplete.
Through The Ashley Group
Wonderwall
Live siteCreated a recruiting experience that makes a rare live production system understandable.
Through Ample
Clear Skies
See your progress and what to do next.
Designed and built independently
Experience
Lead Product Designer
Independent · 2024–present
Primary studio partner: Ample, on contract since 2025.
Product Designer, Associate to Senior
The Ashley Group · 2021–24
Designed and shipped digital products for Kinetic, P&G, Fig, and other client teams.
Early career
UX and design co-ops · 2018–20
Crown Equipment and Landor.